Graydon, a 3rd generation hospitality professional with 25 years of experience, builds high-performing teams that value diverse skills. His team exceeds franchise standards and market performance, maximizing revenue and controlling expenses. He has experience with major and independent brands.
Carter leverages 30 years of comprehensive experience in hospitality and F&B. He expertly manages daily operations and optimizes assets, but his true passion lies in fostering professional growth, mentoring talent, and promoting from within to ensure team success.
Steve holds a Finance degree from BYU and has spent over a decade in elevated finance and accounting roles for Marriott International. Steve worked as an Asset Manager overseeing more than 20 hotels and recently began investing as both a Partner and Asset Manager for Marriott branded properties. His primary focus as CFO is to drive hotel financial performance and investor returns.
With over 15 years in digital marketing, Adam expertly manages digital media channels to ensure competitive rankings, drive high ROI in bookings, and maximize hotel revenue. His competitive drive is evident in past successes, including growing Weekender Travel Club membership from 2,000 to 8,000 and generating up to $30,000 in monthly revenue.
As VP of Sales, Chad has a strong 20+ year background in hospitality Sales and Marketing. From property-level DOS roles to leading regional and corporate sales teams and serving as a VP of Revenue, Chad's experience is extensive. He has a proven track record with all major hotel brands, having led 15 hotel opening sales efforts since 2013.
Shane Williams is a strategic revenue management leader with a keen ability to optimize pricing and maximize profitability through data-driven decisions. He excels in demand forecasting, competitive analysis, and dynamic pricing. Shane leverages advanced systems and collaborates across teams to drive sustainable growth and enhance financial performance.